format_list_bulleted Topic Overview

Event Ticketing and Registration Services

The university has two enterprise contracts for online event registration services. Today, Merchant Services (MS) oversees and manages this program. The third-party event management software solutions offered are provided by Certain and Eventbrite. Each allows university departments to set up free or paid events, conferences and online meeting registration websites. For departments that don’t have the necessary in-house resources, or just need help with a complex event, Stanford Conferences and the Stanford Ticketing Office offer additional event planning services with supplementary fees that may apply.

Cvent, a new third-party event management platform, will be rolled out in July 2023 for Certain event users. For more information, see the Stanford Transitioning from Certain to Cvent for Events Management news page.

Departments interested in using Eventbrite or Certain should consider the product features, functionality and fee structure to decide which software fits their needs. The following table presents some factors to consider when determining the most appropriate tool for your department.

Feature/Functionality Certain Eventbrite
Simple Event
(ease of set-up; less than 10 custom fields collected for registration)

Complex Event
(support multiple and variable options)

Free Event 
(without payment processing)

($4 per registrant)
International Event
(accept local currency or deposit in local bank)
Webinar/Virtual Event  
Multi-User Capability
Refund Window  90 days from the transaction date or 90 days after the event ended date, whichever is longer 120 days in Eventbrite and Gateway
Dedicated Customer Support  
Account Set-Up Event account: 3 business days

Merchant payment gateway account: not required
Event account: 3 business days

Merchant payment gateway account: 1 to 2 weeks
Revenue/Fee Posting Manual monthly journals by MS Automatic daily deposit to PTA
Cost University negotiated pricing University negotiated pricing

Review the following resource pages to learn more about the available event solutions:


Last Updated: May 4, 2023